If we talk about the web development, in every 5
second one website have been made, so it is very important to maintain it on
the search engines as well. In simple words “Make your website to appear on
major search engines like Google, Yahoo, Bing etc.” It seems very easy but in
reality it is a nut, which is very hard to crack. To make it simple we have
follow some techniques to optimize the search engine. We found a very important
aspect of Search Engine Optimization.
It helps the
engines to figure out what each page is about and how it is useful for the
users. SEO is a technique, which is used to increase the visibility of Websites
by increasing a websites’ Alexa Ranking and SERP Ranking. I think these terms
are new for the one who is unaware about the SEO.
1st Term Alexa Ranking: Alexa's Traffic Ranks are based on the
traffic data provided by users in Alexa's global data panel over a rolling 3
month period. Traffic Ranks are updated on daily basis. A site's ranking is
based on a combined measure of Unique Visitors and Page views. So it very
important to maintain it, to maintain it you should follow the techniques which
is called as SEO techniques.
2nd Term SERP Ranking: Before
discussing SERP you should be aware about the “Keyword”. Keywords are words,
which Potential
clients will type in search engines. Like if anybody want to buy black shoes he/she
will type, “Black shoes”, so in this case “Black shoes” will be Keyword. According
to their keywords search engines retrieve the result.
SERP stand for
Search Engine Result Page, it means listing of search results, which is
returned by the search engines in a response of your keyword query. Our motto should be to make our website visible
at the first page.
There are so many on page and off page techniques
which we follow for the SEO, On page techniques like Update Title, Description
and keywords meta tags in your website according to the page. And there are
some off page techniques like article Submission, blog submission, Directory,
bookmarking submission, Guest posting, Press Release, Blog and forum comments
etc.
No matter what type of website you have SEO is
important for every site. There are huge no companies which provide SEO services you can take help of them or you can yourself can the SEO if you have
knowledge of this field.
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